Oh, Alfred E. Neuman, there’s clearly reason to worry.

President Donald Trump knows you, but 2020 candidate Pete Buttigieg, who’s not yet 40, did not. And that may be telling.

Celebrities and other fans of Mad Magazine — the satirical bimonthly that mercilessly pokes fun at politics and pop culture with its gaptoothed cover boy (the image that Trump tried to equate to the White House hopeful Buttigieg) — were reeling Wednesday over reports that the nearly 70-year-old publication would no longer be pushing out fresh issues.

Contributor Evan Dorkin initially said on Twitter that the magazine was closing down, but later clarified that it would still produce magazines with new covers although would use recycled material on the inside.

The reworked issues won’t be available on newsstands but will be sold in comic book shops and other direct outlets, according to ComicBook.com. The last original issue will reportedly be on newsstands in early August.

Mad artist and writer David DeGrand urged fans over Twitter to keep buying the magazine that gave us Black Spy and White Spy:

Trump, who has been on the cover of many issues, took his dig at Buttigieg in May. “Alfred E. Neuman cannot become president of the United States,” he said, when asked what he thought of his rival. Buttigieg, for his part, said he had to “google” that reference and that it was probably a “generational thing.”

Mark Evanier, a U.S. comic book writer, said the magazine had been struggling with weak sales, citing in his blog an email that was sent to Mad’s contributors Wednesday. The magazine is published by DC Entertainment, owned by AT&T’s

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 Warner Bros.

Mad will reportedly still produce end-of-year specials and books. But for many fans that didn’t matter. A golden era was over.

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