Cloudflare Inc. is looking to be the next big tech company to go public, and investors who climbed on board a decade ago stand to reap huge rewards.


NET, +0.00%

 announced it plans to go public with a Securities and Exchange Commission filing on Aug. 15 that states an intention to raise up to $100 million, but that number is usually used as a placeholder on an initial filing and is subject to revision. The company specializes in a cloud-based network platform that promises security, enhanced performance of business-critical applications, and “eliminating the cost and complexity of managing individual network hardware.”

The announced IPO comes just a few months after cybersecurity company CrowdStrike Holdings Inc.

CRWD, -4.88%

  went public in June. While CrowdStrike shares are trading 179% above their IPO price, the ETFMG Prime Cyber Security

HACK, -1.75%

is up 13% for the year while the Renaissance IPO ETF

IPO, -2.53%

is up 32%, and the First Trust Cloud Computing ETF

SKYY, -2.03%

is up 19%, compared with a 20% gain in the tech-heavy Nasdaq Composite Index

COMP, -3.00%.


Goldman Sachs, Morgan Stanley and J.P. Morgan are among the underwriters, and the company plans to list under the ticker “NET” on the New York Stock Exchange.

Here are five things to know from the company’s filing.

Cloudflare sees itself ahead of the curve compared with many big players

The San Francisco-based company said its service blocks 44 billion cyber threats from 20 million internet properties daily, and that it is better suited to today’s cloud environment. Security patches are no longer hardware-based “Band-Aid boxes,” and even if they were, they would be incapable of scaling and are largely incompatible with cloud-based architectures.

“This is forcing a major architectural shift in how enterprises address security, performance, and reliability at the network layer,” Cloudflare said. “The functionality provided by companies such as Cisco Systems

CSCO, -3.26%

 , Juniper Networks

JNPR, -2.98%

 , F5 Networks

FFIV, -3.83%

 , Check Point Software

CHKP, -2.00%

 , Palo Alto Networks

PANW, -1.46%,


FEYE, -0.52%,

Riverbed Technology and others is being elevated, abstracted and unified into the cloud.”

“This transition has created a vast opportunity both in expanding the market to address underserved businesses and replacing Band-Aid box vendors, and the budget spent on their increasingly obsolete devices, in the enterprise,” the company said. “Cloudflare is leading this transition.”

Expenses are outpacing revenue growth

In 2018, Cloudflare reported a loss of $86.1 million on revenue of $192.7 million, compared with a $10.7 million loss on revenue of $134.9 million in 2017. So while revenue grew 43%, expenses skyrocketed 711%. That appears to have been due to a big jump in general and administrative expenses, which jumped to $85.2 million in 2018, from $20.3 million in 2017

“We expect our general and administrative expenses to continue to increase in absolute dollars for the foreseeable future to support our growth as well as due to additional costs associated with legal, accounting, compliance, insurance, investor relations, and other costs as we become a public company,” Cloudflare said in its filing.

A growing unicorn

Back in 2012, Cloudflare was already valued at $1 billion based on $72 million in funding, according to The Wall Street Journal. Since then, the company received $150 million in Series E funding from Franklin Templeton Investments in March, for 176,000 Class B shares and placement of Franklin’s Stanley Meresman on the board, pushing the valuation to $3.1 billion, based on $332.1 million in total funding, according to Crunchbase.

Early investors stand to make out like bandits, with lots of power

As is the case with many tech unicorns, Cloudflare is offering Class A shares in the IPO, which are currently dwarfed in number by Class B shares, which carry 10 votes compared with the one vote that a Class A share commands.

When Cloudflare had its Series A funding round in 2009, Pelion Ventures and Venrock invested a total of $2.1 million in the company. Should Cloudflare’s valuation come in at $3 billion, that would mean about $1 billion for Pelion and Venrock, or about 500 times their original investment. When it comes to voting power, Pelion Ventures has 20.6% of voting shares, and Venrock has 19.1%.

New Enterprise Associates, which invested $20 million in Series B funding in 2011, controls 22.7% of voting shares, which would come to about $681 million in a $3 billion valuation, or about 34 times the original investment. In 2015, Fidelity Investments put in $110 million in a Series D round for 14.3 million one-vote Class A shares.

In Cloudflare’s management, Chief Executive and Chairman Matthew Prince controls 19.8% of voting shares, and Chief Operating Officer Michelle Zatlyn controls 6.6% of voting shares.

The company can’t please everyone

Cloudflare dropped 8chan as a customer in August, condemning the unmoderated message board as “a receptive audience for domestic terrorists” following recent mass shootings, and this appears in the company’s “risk factors” section. Cloudflare noted that it was not the first time a customer elicited scrutiny after a violent attack.

“We also received negative publicity in connection with the use of our network by 8chan, a forum website that served as inspiration for the recent attacks in El Paso, Texas and Christchurch, New Zealand,” Cloudflare said. “We are aware of some potential customers that have indicated their decision to not subscribe to our products was impacted, at least in part, by the actions of certain of our paying and free customers.”

“Conversely, actions we take in response to the activities of our paying and free customers, up to and including banning them from using our products, may harm our brand and reputation,” the company said. “Following the events in Charlottesville, Virginia, we terminated the account of The Daily Stormer. Similarly, following the events in El Paso, Texas, we terminated the account of 8chan. We received significant adverse feedback for these decisions from those concerned about our ability to pass judgment on our customers and the users of our platform, or to censor them by limiting their access to our products, and we are aware of potential customers who decided not to subscribe to our products because of this.”

Source link